Weekly outline

  • Introduction

    Entrepreneurship: Business in the Real World

    Presented by Lancaster University Management School, Department of Entrepreneurship

    Featuring academic staff and Management School Entrepreneurs in Residence

    For Teachers
    This video series has been designed to assist in the delivery of Entrepreneurship units and modules in GCSE Business Studies courses. The aim is to enable students to understand the role of the entrepreneur within modern economies.  The video content includes directed case studies for individual and team activity. It will provide teachers with a high quality research and practice to inform the delivery of GCSE curricula.

    Links to GCSE Curriculum content

    AQA GCSE Business: Business in the real world
    Pearson Edexel: GCSE Business: Theme 1, Investigating a small business
    OCR GCSE Business: Business Activity, Marketing and People
    BTEC: Business Studies/Enterprise and Entrepreneurship – Entrepreneurship modules

    Student Engagement
    Students will view video content and collate information to produce a personal synthesis of key information, and develop an extended definition of entrepreneur and entrepreneurship. The general content will follow a pattern where students are presented with some content, following which a challenge will be posed requiring discussion and further work.  In this work, students will draw on the material included in the video clips featuring LUMS entrepreneurs in residence and academic staff.  Students will develop their own responses to each challenge, following which some of the featured entrepreneurs will reveal their decisions in each case, as well as what they learned from the experience. 

    Background
    The Management School’s Department for Entrepreneurship, Strategy and Innovation (ESI) has over 25 years or experience researching the lived experience, operational reality and strategic and leadership development of entrepreneurs, small business owners and family business leaders.  Further, since 2002 the department has worked with over two thousand small business leaders.  Current ESI staff, including the project team, have extensive experience working with entrepreneurs, teaching entrepreneurship to school and university students, and researching specific aspects of the field.  This video series draws on the research of academic staff and on the practice and experience of members of the Entrepreneurs in Residence initiative run by the department.


  • The Entrepreneurial Mindset: the characteristics and motivation of entrepreneurs

    This video gives an introduction to business start-ups. It provides an insight into the mindset of the entrepreneur, the motivations which drive them. It presents a rounded view of factors that motivate entrepreneurs and d key entrepreneurial characteristics.


     

    RiaB_1_4.mp4 

    • How new businesses come about: what type of businesses people set up and why

      This video explores how new businesses come about – the different types of new business that enter the economy, how they are acquired and the different entrepreneurial contexts in which they exist. It includes academic insight from Professor Ellie Hamilton, and presents the story of how Atkinson Coffee, Lancaster was acquired by its current owner, entrepreneur, Ian Steele.

      The second part of the video looks at the options Ian had to grow the business once he acquired it, in terms of production, diversification and marketing. Students are given the opportunity to discuss and explore these options individually or in groups before the route that he chose is revealed.

       

       RiaB_2_4.mp4 

      • Fuelling a new business: organising production, resources and finance

        This video is based on a case study of family run, Pendle Doors, presented by current owner Sue Anderson. It explains how finance was raised to acquire the business and the options they had available to them to grow their business, exploring the factors which impacted on their decision making process in terms of production, finance and resources. Students are given the opportunity to discuss and explore these options individually or in groups before the route that is chosen is revealed.

         

        RiaB_3_4.mp4