Introduction
Entrepreneurship: Business in the Real World
Presented by Lancaster University Management School, Department of Entrepreneurship
Featuring academic staff and Management School Entrepreneurs in Residence
For Teachers
This video series has been
designed to assist in the delivery of Entrepreneurship units and modules in
GCSE Business Studies courses. The aim is to enable students to understand the
role of the entrepreneur within modern economies. The video content includes directed case
studies for individual and team activity. It will provide teachers with a high
quality research and practice to inform the delivery of GCSE curricula.
Links to GCSE Curriculum content
AQA GCSE Business: Business in the real world
Pearson Edexel: GCSE Business: Theme 1, Investigating a small business
OCR GCSE Business: Business Activity, Marketing and People
BTEC: Business Studies/Enterprise and
Entrepreneurship – Entrepreneurship modules
Student Engagement
Students will view video content
and collate information to produce a personal synthesis of key information, and
develop an extended definition of entrepreneur and entrepreneurship. The
general content will follow a pattern where students are presented with some
content, following which a challenge will be posed requiring discussion and further
work. In this work, students will draw
on the material included in the video clips featuring LUMS entrepreneurs in
residence and academic staff. Students
will develop their own responses to each challenge, following which some of the
featured entrepreneurs will reveal their decisions in each case, as well as
what they learned from the experience.
Background
The Management School’s Department
for Entrepreneurship, Strategy and Innovation (ESI) has over 25 years or
experience researching the lived experience, operational reality and strategic
and leadership development of entrepreneurs, small business owners and family
business leaders. Further, since 2002
the department has worked with over two thousand small business leaders. Current ESI staff, including the project
team, have extensive experience working with entrepreneurs, teaching
entrepreneurship to school and university students, and researching specific
aspects of the field. This video
series draws on the research of academic staff and on the practice and
experience of members of the Entrepreneurs in Residence initiative run by the
department.